McDonald’s & Doodles Bring Web3 to the Masses

The Web3 Game Takes Center Stage

The partnership between McDonald’s, Doodles, Team Liquid, and Sui is revolutionizing the way we interact with brands and communities. This innovative collaboration is bringing Web3 concepts to mainstream audiences, sparking interest in blockchain technology and its applications.

McDonald’s “GM Spread Joy” Campaign

Starting November 18th, McDonald’s is launching a campaign that showcases Doodles’ iconic rainbow-themed graphics on McCafe cups. But that’s not all – purchasers of McCafe hot drinks in the US will receive exclusive access to dozens of goodies, including:

* Access rights to the pilot episode of Dummies: Animation TV series Dullsville and the Dumbleverse
* Digital clothing for a Doodles avatar, which can be utilized within Dummies Stoodio, an avatar creation app that moved from the Flow blockchain to Base L2 in July 2024
* Special physical enamel pins available

Team Liquid’s MyBlue Platform

Team Liquid has launched an online fan engagement platform called MyBlue, powered by Sui, an open-source blockchain technology. The platform allows fans to personalize the mascot avatar “Blue” with digital collected items obtained from fan engaged quests. Fans can benefit from this new fan engagement model, which rewards them for their loyalty and participation, resulting in a more enjoyable experience.

The Future of Web3 Adoption

This partnership marks the beginning of a long-term trend in Web3 adoption. As more mainstream brands and esports organizations continue to leverage blockchain technology, we can expect innovative collaborations or new applications in the future. Web3 is poised to revolutionize the way we connect with brands and communities, be it through digital collectibles, fan engagement platforms, or animated TV series.

Learn More About Web3 and Blockchain Technology

For more insights and information on the latest developments in Web3 and blockchain technology, check out this article on CoinSeeks.com: Web3 Adoption Accelerates with Mainstream Brands.

This partnership is just the beginning of a new era in Web3 adoption. As more brands and organizations explore the possibilities of blockchain technology, we can expect to see even more innovative applications and collaborations in the future.